The dairy industry has launched a multi-year marketing campaign promoting more than just milk. The Innovation Center for U.S. Dairy, in partnership with America’s Dairy Farm Families and Importers, has launched “Undeniably Dairy,” showcasing the “undeniable taste and enjoyment” that comes from dairy products.
A marketing executive at Dairy Management Inc. said in a statement that the campaign “is about reestablishing the connection between the enjoyment of the product and the hard work and pride of the people who make it possible.”
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