A consumer traffic analysis says nearly a quarter of Whole Foods new customers are coming from Wal-Mart. Specifically, 24% of the new customers streaming to Whole Foods following the Amazon purchase of the grocery chain were Wal-Mart shoppers, while 16% are from Kroger and 15% from Costco.
Meatingplace reports the increase in customers came as Amazon took over Whole Foods and slashed prices. The analysis concluded that foot traffic to Whole Foods increased 17% percent year-over-year during the week of the price reduction beginning on August 28th.
As of the week ending September 16th, foot traffic increases decelerated to four percent year-over-year, but remained elevated compared to the three weeks before Amazon’s take over.
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